Business News Daily
Google for Business: A Small Business Guide
By Sammi Caramela
Google helps you find just about everything you could possibly need. Hungry? Find the closest restaurant near you. In the mood to shop? Browse the latest sales. Wondering what your boss just meant by the acronym she used? Look up possible meanings.
No matter what you're searching for, this internet giant has your back – even in the business world. If you own a small business, you can utilize Google to attract customers and get ahead of competitors.
From calendars and email to Google+ and maps, Google can help businesses organize themselves efficiently and establish an online presence. Here's how these solutions can help your business, and how you can get started. READ MORE
Staying Ahead of the Race: Emerging Technologies in Ecommerce Platforms and Carts
By Ashley Kaczmar
The MarTechExec takeaway
“The way we use the Internet continues to change rapidly, from mobile to voice search and everything in between. With that in mind, marketers need to make sure their ecommerce platforms and carts are keeping up with the technology in order to create a seamless customer journey.” — Lana K. Moore, Executive Editor at MarTechExec
Ecommerce platforms provide an all-in-one solution for building, managing and selling through an online store. They can also act as a hub to integrate other software.
Ecommerce carts are software installed on ecommerce websites that allow customers to collect and purchase products from the website. READ MORE
Expert Opinion: Ecommerce Platforms and Carts
By Jeanette Guardiola - Woods
The future of ecommerce platforms will include more customer-centric experiences, focusing on what the user wants and how they prefer to shop.
This means more retail companies will mature in their User Experience team structure and allow the user experience to drive significant business decisions. Putting your customer at the forefront does not go unnoticed and ultimately translates to more conversions and higher profits.
We will also see more users shopping (and converting) on their mobile devices and less on their tablets and desktops. This in itself will drive platforms to be increasingly more streamlined and make serious considerations for mobile interfaces, not just as an add-on to the desktop. READ MORE