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Jeanette Woods

Founder of Sketch and Form

Jeanette has worked with top brands such as L’Oreal, HBO, and Maybelline. As Director of UI/UX for Rainbow Apparel she has helped launch their first eCommerce website and grow the site into a highly successful, high grossing channel of their business.

Jeanette is a member of the NYC chapter of User Experience Professionals Association.

She holds two degrees, A.A.S in Communication Design from the Fashion Institute of Technology and a B.F.A in Advertising Design from the Fashion Institute of Technology.

Jeanette has been featured in Advertising Age, Business News Daily, and MarTechExec.


Outstanding UX professional. Her understanding of designing eCommerce sites for high conversions and navigability on any device is impeccable. Just one of her many notable achievements has been designing a site that has generated $8M in sales (the first year it was launched) followed by $16M (the following year).” - Jacklyn D. Owner of Flash and Color LLC

“Jeanette did an amazing job on our website audit and delivered it way ahead of schedule! It was great working with her!" - Gail L. Founder & President of Go Forward Education Foundation